Tag: commercials

Aaron R. Davis has obtained a special directors cut of Ken Jeong's Coke Zero commercial. It seems that there was more to the story after Jeong declared that he doesn't "do 'or'" and danced around in a horrible parody of Edwin Starr's "War." We bring you the exclusive …

This week, Aaron R. Davis takes us inside the Burger King ad room to show the thought process that went into the company's latest campaign.

Guest columnist Louis Miles shares his thoughts on the plethora of TV commercials Americans are exposed to and muses on what they would mean to someone from an impoverished nation.

Joel Murphy A few years ago, some genius ad execs trying to be hip and edgy released an online campaign for McDonalds that featured a guy leering at a Big Mac with the tagline: “I’d hit it.” The ad agency thought they were appealing to today’s youth by …

Aaron R. Davis It is an unrelenting fact of 21st century advertising now that commercials don’t make any sense. For every commercial that is informative or entertaining (or, rarely, both), there are a dozen that leave me scratching my head and wondering what I’m supposed to take away …